Our clients
Olivia Lunny
Olivia Lunny is a rising Canadian pop artist who has been captivating listeners with her dreamy vocals, catchy melodies, and emotionally resonant lyrics. Originally gaining national attention after winning CTV’s music competition The Launch, Olivia quickly solidified her place in the pop music scene with a string of infectious singles and a self-titled debut album that radiates with polished production and heartfelt songwriting. With over 300,000 monthly listeners on Spotify, her music has reached audiences across the globe, positioning her as one of Canada’s next big pop exports.
Drawing influence from artists like Lorde and Julia Michaels, Olivia brings a refreshing sincerity to her music. Tracks like “Sad to See You Happy” and “Dominoes” showcase her ability to pair vulnerable storytelling with upbeat production—a contrast that resonates with her growing fanbase. Her work often explores themes of heartbreak, self-discovery, and the complexities of modern relationships, wrapped in sleek pop arrangements that appeal to both mainstream and indie-leaning listeners.
In addition to her streaming success, Olivia has opened for major acts and has been featured in prominent media outlets including ELLE Canada and American Songwriter. Her artistic vision, combined with her magnetic presence both on and off stage, continues to garner praise within the industry. Whether you’re discovering her for the first time or have been a longtime fan, Olivia Lunny is an artist whose trajectory is only heading upward.
Services provided by Craetive Co: Music Director/Keyboardist and Tour Manager
Nonso Amadi
Nonso Amadi is a Nigerian-born, Canada-based singer, songwriter, and producer who has been instrumental in shaping the sound of contemporary Afro-R&B. Blending soulful melodies with Afrobeat rhythms, Nonso crafts music that transcends borders and resonates with a global audience. His breakout single, “Tonight,” garnered international acclaim, amassing millions of streams and establishing him as a formidable force in the music industry. With over 1 million monthly listeners on Spotify, Nonso’s unique sound continues to captivate fans worldwide.
Drawing inspiration from artists like Drake and Jon Bellion, Nonso’s music is characterized by its emotive lyrics and innovative production. Tracks like “No Crime” and “Emergency” showcase his ability to weave personal narratives into infectious tunes, creating a soundscape that’s both intimate and universally appealing. His collaborations with artists such as Majid Jordan and Mr Eazi further highlight his versatility and commitment to pushing musical boundaries.
Beyond his streaming success, Nonso has performed on stages across North America and Africa, earning accolades for his dynamic live performances. His contributions to the Afro-R&B genre have not only elevated his profile but have also paved the way for a new wave of artists blending African rhythms with contemporary sounds. As he continues to evolve and experiment, Nonso Amadi remains a beacon of innovation and authenticity in the global music scene.
Services provided by Craetive Co: Music Director and Tour Manager for:
-2023 North American Tour with Adekunle Gold
-2023 NYE performance at celebration square in Mississauga
Tia wood
Tia Wood is a Vancouver-based R&B and soul singer making waves with her silky vocals and raw, heartfelt storytelling. Her music taps into vulnerability, personal growth, and resilience, often blending classic R&B influences with modern production. Tia’s sound is deeply emotive and resonant, capturing the attention of listeners who crave depth and honesty in their playlists. With each release, she continues to carve a space for herself in the evolving Canadian music scene.
Known for her breakout single “Waves,” Tia quickly gained traction with a growing fanbase who connect deeply with her introspective lyrics and warm, layered soundscapes. Her music strikes a balance between delicate melodies and powerful vocal performances, drawing comparisons to artists like H.E.R. and Snoh Aalegra. She’s also earned praise for her ability to seamlessly fuse contemporary soul with elements of alternative R&B, giving her a sound that feels both timeless and current.
Tia’s presence in live performances is just as striking—she brings an undeniable energy to intimate sets and larger showcases alike, leaving audiences moved by her authenticity. As she continues to release more music and build her catalogue, Tia Woods is a rising voice to watch in R&B, offering a refreshing take on love, growth, and self-discovery through a rich and soulful lens.
aqyila
Aqyila is a Toronto-based singer and songwriter who first captured hearts with her viral hit “Vibe for Me (Bob for Me),” a track that turned heads across TikTok and earned her a spot on the radar of major R&B tastemakers. Since then, she’s proven she’s far more than a one-hit wonder. Blending buttery vocals, heartfelt lyrics, and an empowering message, Aqyila creates music that uplifts and resonates—especially with young women navigating love, life, and self-worth.
Her growing catalogue explores themes of emotional strength, confidence, and personal transformation, often wrapped in smooth R&B melodies and contemporary beats. Songs like “Hello” and “Pressure” showcase her ability to balance introspective songwriting with catchy, genre-bending production. With over 500,000 monthly Spotify listeners, Aqyila continues to rise, earning spots on major editorial playlists and drawing fans from across the globe.
Beyond streaming success, Aqyila’s music has landed her features in major publications like Billboard and Complex, and she’s been recognized as part of the new wave of Canadian R&B. Her voice is both comforting and commanding—a rare blend that makes every track feel like a personal conversation. As her sound evolves and her influence grows, Aqyila is quickly establishing herself as one of the most exciting voices in modern R&B.
Services provided by Craetive Co: Music Director/Keyboardist and Tour Manager
concepcion
Concepcion is an emerging artist blending hip-hop, pop, and introspective storytelling to craft a sound that feels both personal and cinematic. Based in Canada, Concepcion’s music explores themes of ambition, identity, and resilience. His delivery is precise, his voice unmistakable, and his lyrics dig deep into the human experience—often reflecting the pressures of navigating life and dreams in the digital age.
With a style that effortlessly switches between melodic hooks and sharp verses, Concepcion brings a unique perspective to the Canadian music scene. His breakout track “HITMYLINE” introduced listeners to his signature blend of emotional depth and infectious rhythm. Whether he’s rapping over moody beats or singing on stripped-down instrumentals, Concepcion’s versatility shines through, drawing comparisons to artists like J. Cole and Bryson Tiller.
Still early in his career, Concepcion has already been featured on curated Spotify playlists and has cultivated a growing online following. He’s part of a new generation of artists who understand both the art and business of music, leveraging authenticity to build genuine connections with listeners. As he continues to write, record, and perform, Concepcion is on track to become a powerful voice in music and a storyteller for his generation.
Services provided by Craetive Co: Direct support for Eric Bellinger (Music Director and Tour Manager)
ari hicks
Ari Hicks is a dark-pop force to be reckoned with, known for creating haunting yet empowering anthems that blend cinematic production with fierce lyrical vulnerability. With a sound that fuses alt-pop, electro, and goth-glam elements, Ari explores themes like inner conflict, toxic love, and the struggle for self-worth. Her sonic aesthetic—equal parts brooding and bold—sets her apart in a crowded pop landscape, offering something raw, theatrical, and emotionally charged.
Breakout singles like “Sucker” and “Murder Villainy” have positioned Ari as one of the most unique voices emerging from the Canadian music scene. Her artistry is as visual as it is sonic, often incorporating high-concept music videos and moody visuals to deepen her narratives. With over 300,000 monthly Spotify listeners, she’s already built a cult-like following that resonates with her unapologetically honest approach to songwriting.
Ari Hicks is not just an artist—she’s an experience. Her performances feel like cathartic releases, inviting listeners to dive deep into their own emotions and find strength in their darkness. With every release, she challenges the boundaries of pop music, making it clear that she’s not here to fit in—she’s here to take over.
shawn desman
Shawn Desman is a household name in Canadian pop and R&B, known for dominating the early 2000s with chart-topping hits and high-energy performances. Born and raised in Toronto, Desman burst onto the scene with his self-titled debut album in 2002, which featured the platinum-certified single “Shook.” Since then, he’s become a staple in Canadian music, with multiple JUNO Awards under his belt and a reputation for infectious dance tracks and smooth vocals.
His career spans over two decades, and yet Shawn remains as relevant and captivating as ever. After a brief hiatus, Desman made a major comeback with new music that reflects his growth as both an artist and a person. His 2022 single “Maniac” reintroduced him to a new generation of fans while staying true to the signature sound that made him a star. Whether it’s dance floor anthems or heartfelt ballads, his music continues to resonate across age groups and cultures.
With millions of streams and countless sold-out shows, Shawn Desman’s influence extends far beyond his discography. He’s also a celebrated choreographer and performer, infusing every track with energy and passion. A true veteran of the Canadian music industry, Desman’s return is a reminder that timeless talent never fades—it just evolves.
Services provided by Craetive Co: Music Director/Keyboardist and Tour Manager
softplay
Softplay, formerly known as Slaves, is a UK-based punk duo known for their explosive energy, razor-sharp lyrics, and unrelenting stage presence. Composed of Laurie Vincent and Isaac Holman, Softplay’s music is a raw and urgent blend of punk rock, garage, and politically-charged lyricism. With a name change came a renewed vision, but their commitment to honest, gritty music remains at the core of their identity.
Tracks like “Cheer Up London” and “The Hunter” brought them early acclaim, while their 2018 album Acts of Fear and Love showcased a more mature yet still unapologetically loud sound. Their music doesn’t shy away from social issues—it tackles them head-on, often wrapped in headbanging riffs and shout-along choruses. With over 500,000 monthly Spotify listeners, the duo has built a loyal following and earned spots on international festival stages.
Softplay represents everything punk should be—rebellious, honest, and deeply human. Whether you’re moshing at one of their shows or dissecting their lyrics at home, there’s always something real to hold onto. They’re not just making noise—they’re making statements, and they’re doing it with style and substance.
Services provided by Craetive Co: Tour Manager (North American Tour)
king cruff
King Cruff is a Canadian-Jamaican artist bringing a fresh voice to reggae fusion and hip-hop. With deep roots in music—he’s the grandson of reggae legend Bob Marley—King Cruff honors his heritage while forging his own lane with genre-defying tracks that bridge reggae, hip-hop, dancehall, and soul. His music is both reflective and revolutionary, carrying forward messages of unity, self-awareness, and social change.
With tracks like “Soufflé” and “Samurai Chop,” King Cruff introduces listeners to a sonic world where Caribbean rhythms meet gritty lyricism and global flair. He’s quickly emerging as a voice of a generation looking for substance in their sound—music that grooves but also speaks. His approach is both modern and rooted, honoring his legacy while unapologetically writing his own story.
Already catching the attention of major labels and festivals, King Cruff is poised to become a major player in the global music scene. His authenticity, poetic delivery, and vibrant production choices mark him as an artist to watch—someone who’s not just riding a wave, but creating one.
melanie fiona
Melanie Fiona is a two-time GRAMMY Award-winning artist whose powerful vocals and heartfelt songwriting have earned her a lasting place in R&B and soul. Hailing from Toronto, Fiona made her debut with the hit single “Give It to Me Right,” but it was “It Kills Me” that truly showcased her vocal depth and emotional range, earning her a GRAMMY nomination and solidifying her presence in the industry.
Over the years, Melanie has released music that blends old-school soul with contemporary R&B, drawing comparisons to legends like Lauryn Hill and Alicia Keys. Her album The MF Life features collaborations with John Legend and J. Cole, and highlights her ability to shift between soft vulnerability and powerhouse vocals with ease. With over 1 million monthly listeners on Spotify, her music continues to resonate, both for its sonic beauty and its empowering messages.
Melanie Fiona is more than a singer—she’s a storyteller, an advocate, and a cultural icon. Beyond music, she’s also been vocal about motherhood, mental health, and representation, using her platform to uplift others. Whether you’re a longtime fan or discovering her for the first time, Melanie’s music offers a timeless blend of heart, soul, and purpose.
tory lanez
Tory Lanez is a multifaceted artist known for blurring the lines between hip-hop, R&B, and pop with his dynamic sound and unapologetic creativity. Born in Brampton, Ontario, Tory first gained recognition through his “Chixtape” series—projects that reimagined early 2000s R&B classics with modern flair. Since then, he’s become a global figure in music, with smash hits like “Say It,” “LUV,” and “The Take” cementing his place on charts and playlists worldwide.
With over 22 million monthly Spotify listeners, Tory Lanez boasts a discography that reflects both range and evolution. Whether delivering melodic ballads or rapid-fire bars, he adapts effortlessly, often producing, writing, and engineering much of his own work. Albums like I Told You, Memories Don’t Die, and DAYSTAR highlight his versatility and willingness to take risks sonically and lyrically.
Despite controversy surrounding his personal life, Lanez’s impact on modern hip-hop and R&B is undeniable. His influence is evident in the genre-fluid wave dominating today’s music, and his fanbase remains one of the most loyal in the industry. Love him or hate him, Tory Lanez continues to be a defining voice in contemporary music.
Services provided by Craetive Co: Music Director/Keyboardist
yoko gold
Yoko Gold is a Toronto-based R&B artist with a voice that cuts straight through to the soul. Known for his buttery tone and emotionally rich lyrics, Yoko blends vulnerability with swagger, crafting songs that feel both intimate and cinematic. His breakout came with tracks like “White Lies” and “Warm Weather,” earning him early acclaim from tastemakers and helping him carve out a distinct place in Canada’s alt-R&B scene.
Yoko’s music balances smooth production with lyrical introspection, often exploring themes of love, longing, and inner conflict. With influences ranging from Frank Ocean to D’Angelo, his sound is layered, sultry, and soaked in late-night energy. He doesn’t chase trends—he creates mood-driven, timeless experiences through sound.
Still flying under the radar to some, Yoko Gold is one of those rare artists who feels like a secret worth keeping. But with each new release, it’s becoming clear that his voice isn’t one that will stay underground for long. Whether you’re discovering him now or have been along since day one, Yoko’s music leaves an impression you can’t shake.
nick grant
Nick Grant is a lyricist’s lyricist—an emcee who values craft, clarity, and storytelling in a hip-hop era often ruled by melody. Hailing from South Carolina, Grant’s music carries the weight of classic hip-hop while speaking with a modern voice. He first broke through with Return of the Cool, a critically acclaimed project that showcased his ability to blend punchline-heavy bars with deeply personal narratives.
With co-signs from legends like Nas and DJ Khaled, Nick’s pen game is widely respected in the industry. Songs like “Luxury Vintage Rap” and “The Switch Up” prove he’s not just a skilled rapper—he’s an artist with something to say. His work often touches on Black identity, personal growth, and the complexity of ambition in America.
Nick Grant isn’t here for quick trends—he’s building a legacy. For those who love hip-hop for its roots and richness, Nick delivers substance, integrity, and style in every verse. His catalog continues to grow, and with each release, so does his reputation as one of the most gifted wordsmiths of his generation.
sadboi
Sadboi is an emerging voice in alternative pop and emo rap, delivering melancholic melodies wrapped in dreamy, lo-fi production. With a name that wears its heart on its sleeve, Sadboi crafts music that explores vulnerability, heartbreak, and the quiet moments of self-reflection. He’s part of a digital-native generation turning emotional transparency into anthems for a disconnected age.
Tracks like “4AM Calls” and “Nothing’s Ever Fine” showcase his ability to blend gentle vocals with raw, poetic lyrics. His aesthetic is minimal yet emotionally heavy, often drawing comparisons to artists like Powfu, Joji, and Lil Peep. Though still early in his journey, Sadboi is gaining traction for his authenticity and his refusal to shy away from mental health topics in his work.
For listeners seeking something honest and healing, Sadboi offers a safe space in sound. His music feels like a diary entry put to a beat—personal, imperfect, and incredibly relatable. As he continues to evolve, his impact on the growing sad-pop scene is only beginning.
alessia cara
Alessia Cara is one of Canada’s most celebrated pop artists, known for her soulful voice, thoughtful lyrics, and ability to connect with listeners on a deeply personal level. She burst onto the scene with her breakout single “Here,” a moody anthem for introverts that went triple platinum and introduced the world to her authentic storytelling. With over 17 million monthly listeners on Spotify, Alessia’s music resonates across the globe.
Her debut album Know-It-All and its follow-up The Pains of Growing both received critical acclaim, with hits like “Scars to Your Beautiful” and “Growing Pains” championing self-acceptance and emotional honesty. Alessia’s voice—both literally and figuratively—has made her a role model for a generation navigating identity, anxiety, and the messiness of growing up.
A GRAMMY Award winner and advocate for mental health, Alessia Cara continues to inspire with music that’s unfiltered, vulnerable, and powerfully human. Whether singing to a stadium or through your headphones, she makes it feel like she’s right there with you.
Services provided by Craetive Co: Keyboardist
delaney jane
Delaney Jane is a Canadian singer and songwriter known for her cinematic voice and genre-defying collaborations. After rising to prominence with features on electronic hits like “Limitless” with Adventure Club and “Easy Go” with Grandtheft, Delaney transitioned into a solo career that blends pop, dance, and indie influences with powerful storytelling.
Her debut album Dirty Pretty Things is a raw and beautiful exploration of mental health, addiction, and resilience. Tracks like “Bad Habits” and “Hotel Room” showcase her range—not just vocally, but emotionally. Delaney is fearless in her songwriting, often pulling from personal experience to craft songs that are both radio-ready and deeply introspective.
With a growing international fanbase and over 500,000 monthly Spotify listeners, Delaney Jane stands out for her ability to pair vulnerability with bold sonic choices. She’s not afraid to dive deep, and that bravery is what makes her music unforgettable. Whether featured on a club anthem or singing solo at a piano, Delaney’s voice always leaves an impression.
Services provided by Craetive Co: Music Director