Our clients
Olivia Lunny
Services provided by Craetive Co: Music Director for:
-2023 SXSW performance
-2023 Festival Du Voyage performance
-2023 performance in Huntsville, Alabama
-2024 UK Tour, including a GRAMMY Reimagine session
-2024 SOCAN Songwriting Awards performance, El Mocambo (Toronto)
Nonso Amadi
Services provided by Craetive Co: Music Director and Tour Manager for:
-2023 North American Tour with Adekunle Gold
-2023 NYE performance at celebration square in Mississauga
-African Video Club Presents: A Night with Nonso (Los Angeles, CA)
Tia wood
Services provided by Craetive Co: Music Director for:
-July 2024 Coca-Cola performance
-June 2024 performance
-Kamloops, BC performance, 2024
aqyila
Services provided by Craetive Co: Music Director & Tour Manager for:
-Billboard Canada Women in Music performance, 2025
-Juno Awards performance, 2025
-Juno Awards “Reimagined” performance
-All Points East Festival 2025 (United Kingdom)
-Mahalia Presents (United Kingdom)
-Osheaga 2025 (Montreal, Canada)
-Ottawa Bluesfest, Direct support for Mariah The Scientist
concepcion
Services provided by Craetive Co: Music Director, Tour Manager, and Artist Manager for:
-Direct support for Eric Bellinger
-”I Hope You See This” North American Tour with Thuy (Toronto, Canada)
-Philippines promo tour, including performances at Cozy Cove and Wishbus
-Lapu-Lapu Festival, 2024 (Vancouver, Canada)
ari hicks
Services provided by Craetive Co: Music Director for:
-Live session recording, September 2024
shawn desman
Shawn Desman is a household name in Canadian pop and R&B, known for dominating the early 2000s with chart-topping hits and high-energy performances. Born and raised in Toronto, Desman burst onto the scene with his self-titled debut album in 2002, which featured the platinum-certified single “Shook.” Since then, he’s become a staple in Canadian music, with multiple JUNO Awards under his belt and a reputation for infectious dance tracks and smooth vocals.
His career spans over two decades, and yet Shawn remains as relevant and captivating as ever. After a brief hiatus, Desman made a major comeback with new music that reflects his growth as both an artist and a person. His 2022 single “Maniac” reintroduced him to a new generation of fans while staying true to the signature sound that made him a star. Whether it’s dance floor anthems or heartfelt ballads, his music continues to resonate across age groups and cultures.
With millions of streams and countless sold-out shows, Shawn Desman’s influence extends far beyond his discography. He’s also a celebrated choreographer and performer, infusing every track with energy and passion. A true veteran of the Canadian music industry, Desman’s return is a reminder that timeless talent never fades—it just evolves.
Services provided by Craetive Co: Music Director/Keyboardist and Tour Manager
Live Performance Album: Spotify | YouTube
softplay
Services provided by Craetive Co: Tour Manager (North American Tour)
king cruff
Services provided by Craetive Co: Tour Manager and Music Director for:
-SXSW 2025
-Departure Festival 2025
melanie fiona
Services provided by Craetive Co: Music Director for:
-February 2025 live performance, Toronto
tory lanez
Tory Lanez is a multifaceted artist known for blurring the lines between hip-hop, R&B, and pop with his dynamic sound and unapologetic creativity. Born in Brampton, Ontario, Tory first gained recognition through his “Chixtape” series—projects that reimagined early 2000s R&B classics with modern flair. Since then, he’s become a global figure in music, with smash hits like “Say It,” “LUV,” and “The Take” cementing his place on charts and playlists worldwide.
With over 22 million monthly Spotify listeners, Tory Lanez boasts a discography that reflects both range and evolution. Whether delivering melodic ballads or rapid-fire bars, he adapts effortlessly, often producing, writing, and engineering much of his own work. Albums like I Told You, Memories Don’t Die, and DAYSTAR highlight his versatility and willingness to take risks sonically and lyrically.
Despite controversy surrounding his personal life, Lanez’s impact on modern hip-hop and R&B is undeniable. His influence is evident in the genre-fluid wave dominating today’s music, and his fanbase remains one of the most loyal in the industry. Love him or hate him, Tory Lanez continues to be a defining voice in contemporary music.
Services provided by Craetive Co: Music Director/Keyboardist
yoko gold
Yoko Gold is a Toronto-based R&B artist with a voice that cuts straight through to the soul. Known for his buttery tone and emotionally rich lyrics, Yoko blends vulnerability with swagger, crafting songs that feel both intimate and cinematic. His breakout came with tracks like “White Lies” and “Warm Weather,” earning him early acclaim from tastemakers and helping him carve out a distinct place in Canada’s alt-R&B scene.
Yoko’s music balances smooth production with lyrical introspection, often exploring themes of love, longing, and inner conflict. With influences ranging from Frank Ocean to D’Angelo, his sound is layered, sultry, and soaked in late-night energy. He doesn’t chase trends—he creates mood-driven, timeless experiences through sound.
Still flying under the radar to some, Yoko Gold is one of those rare artists who feels like a secret worth keeping. But with each new release, it’s becoming clear that his voice isn’t one that will stay underground for long. Whether you’re discovering him now or have been along since day one, Yoko’s music leaves an impression you can’t shake.
nick grant
Nick Grant is a lyricist’s lyricist—an emcee who values craft, clarity, and storytelling in a hip-hop era often ruled by melody. Hailing from South Carolina, Grant’s music carries the weight of classic hip-hop while speaking with a modern voice. He first broke through with Return of the Cool, a critically acclaimed project that showcased his ability to blend punchline-heavy bars with deeply personal narratives.
With co-signs from legends like Nas and DJ Khaled, Nick’s pen game is widely respected in the industry. Songs like “Luxury Vintage Rap” and “The Switch Up” prove he’s not just a skilled rapper—he’s an artist with something to say. His work often touches on Black identity, personal growth, and the complexity of ambition in America.
Nick Grant isn’t here for quick trends—he’s building a legacy. For those who love hip-hop for its roots and richness, Nick delivers substance, integrity, and style in every verse. His catalog continues to grow, and with each release, so does his reputation as one of the most gifted wordsmiths of his generation.
sadboi
Sadboi is an emerging voice in alternative pop and emo rap, delivering melancholic melodies wrapped in dreamy, lo-fi production. With a name that wears its heart on its sleeve, Sadboi crafts music that explores vulnerability, heartbreak, and the quiet moments of self-reflection. He’s part of a digital-native generation turning emotional transparency into anthems for a disconnected age.
Tracks like “4AM Calls” and “Nothing’s Ever Fine” showcase his ability to blend gentle vocals with raw, poetic lyrics. His aesthetic is minimal yet emotionally heavy, often drawing comparisons to artists like Powfu, Joji, and Lil Peep. Though still early in his journey, Sadboi is gaining traction for his authenticity and his refusal to shy away from mental health topics in his work.
For listeners seeking something honest and healing, Sadboi offers a safe space in sound. His music feels like a diary entry put to a beat—personal, imperfect, and incredibly relatable. As he continues to evolve, his impact on the growing sad-pop scene is only beginning.
alessia cara
Alessia Cara is one of Canada’s most celebrated pop artists, known for her soulful voice, thoughtful lyrics, and ability to connect with listeners on a deeply personal level. She burst onto the scene with her breakout single “Here,” a moody anthem for introverts that went triple platinum and introduced the world to her authentic storytelling. With over 17 million monthly listeners on Spotify, Alessia’s music resonates across the globe.
Her debut album Know-It-All and its follow-up The Pains of Growing both received critical acclaim, with hits like “Scars to Your Beautiful” and “Growing Pains” championing self-acceptance and emotional honesty. Alessia’s voice—both literally and figuratively—has made her a role model for a generation navigating identity, anxiety, and the messiness of growing up.
A GRAMMY Award winner and advocate for mental health, Alessia Cara continues to inspire with music that’s unfiltered, vulnerable, and powerfully human. Whether singing to a stadium or through your headphones, she makes it feel like she’s right there with you.
Services provided by Craetive Co: Keyboardist
delaney jane
Services provided by Craetive Co: Music Director