Our clients

aqyila

International Touring & Festival Performances | 2024–Present

Led music direction and touring production for Aqyila across major stages, including All Points East Festival, Mahalia Presents, Ottawa Bluesfest, Osheaga, and JUNOS Reworked, overseeing arrangements, rehearsals, keyboards, and playback.

SERVICES PROVIDED:

MUSIC DIRECTION · TOUR MANAGEMENT · KEYBOARDS · PLAYBACK · ARRANGEMENTS

alessia cara

Live Off The Floor — “Ready” | October 2020

Contributed to piano and string arrangements for Alessia Cara's Live Off The Floor recording of “Ready,” performing Rhodes, piano, and percussion while supporting the musical direction of the project.

SERVICES PROVIDED:

ASSISTANT MUSIC DIRECTION · ARRANGEMENTS · KEYBOARDS · PERCUSSION

This Summer, Live Off The Floor Album

amerie

BETX Awards | June 2025

Created musical arrangements and programmed performance material for Amerie's BETX Awards production, preparing the music remotely for integration into the live show.

SERVICES PROVIDED

MUSICAL ARRANGEMENTS · PERFORMANCE PROGRAMMING · REMOTE PRODUCTION

concepcion

Services provided by Craetive Co: Music Director, Tour Manager, and Artist Manager for:

-Direct support for Eric Bellinger

-”I Hope You See This” North American Tour with Thuy (Toronto, Canada)

-Philippines promo tour, including performances at Cozy Cove and Wishbus

-Lapu-Lapu Festival, 2024 (Vancouver, Canada)

delaney jane

Canadian Touring & Live Performances | February 2019–September 2022

Directed duo and full-band performances across headline concerts, festivals, and college tours, overseeing rehearsals, keyboards, playback, artist logistics, and touring coordination.

SERVICES PROVIDED:

MUSIC DIRECTION · TOUR MANAGEMENT · KEYBOARDS · PLAYBACK

king cruff

Headline Concerts & International Touring | December 2024–Present

Produced King Cruff's Toronto headline concert and developed his live show through musical arrangements, musician recruitment, rehearsals, playback programming, and technical production advancing.

SERVICES PROVIDED:

CONCERT PRODUCTION · MUSIC DIRECTION · TOUR MANAGEMENT · ARRANGEMENTS · PLAYBACK

Mary ann

alexander

VEVO Performance | Los Angeles, 2026

Led the musical preparation and live production of Mary Ann Alexander's VEVO performance, bringing her creative vision to life on screen.

SERVICES PROVIDED:

MUSIC DIRECTION · TOUR MANAGEMENT · ARRANGEMENTS · PLAYBACK

DSCVR VEVO Live Performance: Call Me?

melanie fiona

RBC Black Diamond Ball | February 22, 2025 — Toronto

Provided music direction for Melanie Fiona's headline performance at the 10th Anniversary Black Diamond Ball, coordinating the live band, rehearsals, musical preparation, keyboards, and playback.

SERVICES PROVIDED

MUSIC DIRECTION · BAND COORDINATION · KEYBOARDS · PLAYBACK · REHEARSAL MANAGEMENT

nick grant

New York Live Showcase, Pianos | June 2024

Directed musical preparation and live production for Nick Grant's New York showcase, coordinating band arrangements, rehearsals, Ableton playback, technical advancing, and performance logistics.

SERVICES PROVIDED

MUSIC DIRECTION · LIVE PRODUCTION · ARRANGEMENTS · PLAYBACK · TECHNICAL ADVANCING

Nonso Amadi

Live Show Development & Festival Performances | June–September 2024

Led music direction, playback, and touring operations for Nonso Amadi, including the Tequila Ever After Tour with Adekunle Gold, supporting over 17 performances across North America and New Years Eve Performance at Celebration Square

SERVICES PROVIDED:

MUSIC DIRECTION · TOUR MANAGEMENT · PLAYBACK · VOCAL PROCESSING · MONITORING

Olivia Lunny

International Touring & GRAMMY ReImagined | April 2021–2024

Directed duo and full-band performances across Canada, the United States, and the United Kingdom, including GRAMMY ReImagined in London, supporting musical preparation, keyboards, playback, and touring operations.

SERVICES PROVIDED:

MUSIC DIRECTION · TOUR MANAGEMENT · KEYBOARDS · PLAYBACK

Raf Saperra

CNE Bandshell | September 2026 — Toronto

Coordinated Raf Saperra's Toronto CNE engagement, overseeing touring logistics, production advancing, artist transportation, crew communication, and show-day scheduling across a multidisciplinary team.

SERVICES PROVIDED

TOUR MANAGEMENT · PRODUCTION COORDINATION · TECHNICAL ADVANCING · SHOW OPERATIONS

shawn desman

Live from the Phoenix & National Touring | October 2022–2024

Led music direction for Shawn Desman's Live from the Phoenix recording and national performances, overseeing arrangements, rehearsals, keyboards, and playback alongside touring logistics and production coordination.

SERVICES PROVIDED:

MUSIC DIRECTION · TOUR MANAGEMENT · KEYBOARDS · ARRANGEMENTS · PLAYBACK

softplay

North American Touring & Coachella | March–May 2025

Managed North American touring operations remotely, coordinating visas, equipment carnets, travel, scheduling, venue communication, and onsite tour management staffing for international performances.

SERVICES PROVIDED:

TOUR MANAGEMENT

sadboi

Coordinated SadBoi's live band and performance preparation, overseeing musician staffing, rehearsals, musical transitions, and playback integration to deliver a cohesive live show.

SERVICES PROVIDED:

LIVE BAND PRODUCTION · MUSIC DIRECTION · MUSICIAN STAFFING · REHEARSAL COORDINATION · PLAYBACK

Tia wood

Developed Tia Wood's live performances through musician recruitment, show programming, and rehearsals, supporting appearances at Calgary Stampede, Winnipeg Folk Festival, and other Canadian events.

SERVICES PROVIDED:

MUSIC DIRECTION · TOUR MANAGEMENT · BAND RECRUITMENT · PLAYBACK

tory lanez

Chixtape Tour & Live Performances | August 2019–February 2020

Provided music direction and keyboard performance for live engagements, including the Chixtape Tour at Toronto's Coca-Cola Coliseum and Beachclub in Montreal.

SERVICES PROVIDED:

MUSIC DIRECTION · KEYBOARDS · LIVE PERFORMANCE